For almost 20 years, Cal Lu magazine has been produced especially for California Lutheran University undergraduate prospective students. With the student voice front and center, the magazine contains stories covering academics, campus life, outcomes and athletics. For each issue, the Lime Twig team concepts a long list of ideas and, together with the CLU marketing and enrollment offices, selects the winning slate of stories to complement goals.

 

Cal Lu has been a perfect format to create content that can be shared across digital and streaming platforms, either as a complete package or in single-story formats to specific audiences. While the look has changed with design and brand sensibilities over the years, the idea has remained the same: get current, branded and student-centric content in front prospects often and through multiple channels.